Alyesford Residential Web re-branding, 2008, Interviewing all staff and directors compiling marketing approach, content direction, and efficient CMS (content management system). Web Development HTML (Dreamweaver)

Aylesford Residential, Kensington, London
Freelance Web Designer/Developer              2008-2011          www.aylesfordresidential.com
(site offline) static page sample:  http://www.seeingideasdesign.com/aylesford/www/index.html

Freelance Web Designer: web re-branding, company web presence, build IA, web management, solicited php developer to build property search and cms systems,  designed custom photo banner images, internal ads.

What I did for Aylesford Residential:

• web site rebuild/re-brand to showcase place in the property market, specific area in London: 1. complete rebuild of IA content structure  2. built complete new HTML (Dreamweaver)  3. research similar business web content offerings
• marketing strategy: push forward new image highlighting exclusive customer care and specific properties on offer: 1. Information Archecture build and research 2. Interviewing staff and Directors to highlight new and incoming client needs 3. Created exclusive images (jpeg) illustrating the corporate re-branding web image
• web upgrade search features and functions: 1. interview staff/directors as to improvements needed 2. reviewed comparison of competitors search features 3. solicited php developer to built custom search engine
• web CMS: 1. implemented custom content management system 2. coordinated php developer
• web search engine 1. re-designed more competitive search features and layout with CMS (custom content management system) 2. content directly linking with outside online property search sites. (i.e. Prime Location)
• marketing strategy: highlighting departmental services with internal banner ads and animated image slides
• built all HTML (Dreamweaver) 1. samples HTML for client review 2. final HTML pages live 3. maintained web pages
• created all graphical elements: 1. artwork 2. art direction 3. colour schemes
• web management 2008-2011
• budget mid to high

 

L. Parkes, London: we are happy with our corporate website’s look and content, and give ‘Seeing Ideas Design’ a strong recommendation

 

 

Created an online version of corporate logo

 

animated banner artwork (java script)

 

internal ads linking to internal pages (promoting full services & departments)

 

• graphics
• web branding