Hamilton Associates: London
Client: Hamilton Management; Hamilton Associates, London (2008-2015)
Challenge: Client engaged seeing ideas design to envision the corporate brand ID for their start up London based management and development company. Restricted budget. Name and secured domain were the only content provided.
Approach Taken: Interviewed Director to gauge company direction, client base, services offered and budget. Established immediate and future needs.
- Immediate need: designing corporate branding: logo image, type face and pantone colour selections. Web Branding
- Secondary need: designing corporate web site, informing the full breath of expertise and offerings from EH Management Ltd. and Hamilton Associates.
- On-going need: Various brochures, print material, full business collateral
Designed Corporate ID, collateral and signage.
- Provided all vector artwork.
- Per budget, solicited printing company.
Meeting with the Director: samples of meeting notes, brainstorming initial designs
Various projects.
Hamilton Associates; Property Management and Development 2008-2015
Freelance Designer, Corporate Imaging/Branding, Web and Print Design
What I did for Hamilton Management/Associates:
- Designed corporate ID/corporate Branding 1. Logo image 2. Corporate colours 3. Corporate fonts
- Sourced stock photography
- Conceptualised Printed Collateral: 1. page layout 2. brochure trifold design folding down into pocket size from A4 paper 3. provided print ready artwork
- Photo 1. print production 2. mock up proofs for client 3. print ready artwork
- Provide 1. print ready artwork and 2. proofing colour samples from printer (making needed adjustments)
- Complete Web Branding including IA, wireframes and web services contracts
- Designed print collateral: letterhead, comp slips, business cards, full company collateral (forms, project forms, etc.)
- Designed Truck signage, Boards, T-Shirts: 1. branding company truck signage 2. design/layout 3. provide print ready artwork
- Designed/Branded web image, web layout (Dreamweaver) HTML Brochure style site (2008-2013)
Tools used: Photoshop, Illustrator, Dreamweaver, Excel, Adobe pdf
Outcome:
Ed Hamilton Management Ltd. increased clients, narrowed their offerings, and have since merged with an Architectural firm. Hamilton Associates.
Edward Hamilton, London: seeing ideas provided a first rate service. they listened to our wishes and made them into a reality. I would strongly recommend them.
Ed Hamilton Management Ltd. Initial website (LIVE 2009-2013) for a static sample please refer to:
http://www.seeingideasdesign.com/Hamilton_London/index.html
Consulted to give Art Direction/Web Marketing Strategy towards Hamilton Associates new website (2013)
- Strategy for Property Refurbishment
- Recommended show case of photos much like the above montage brochure, suggested that best to provide before and after high quality photos and move away from lots of text.
- provided initial IA, Wireframe, and brain storming creative session to guide the next upgraded web version
- http://hamiltonassociates.co.uk/home/